LONGCHAMP GREEN POP-UP

 

We are delighted to invite you to the Longchamp Green Pop-Up at Hayy Jameel, opened on 19th February. 

 

Longchamp unveils its Green Pop-Up in Jeddah’s cultural hub—a place where modern creativity meets the enduring legacy of the Maison. 

 

Green, the color of optimism, has long been central to Longchamp’s identity. From the deep, heritage green that evokes natural elegance and authenticity to the bold, lively green that expresses energy and curiosity, this signature hue embodies both the Maison’s roots and its forward-looking spirit. 

 

 

Throughout the Holy Month, we invite you to experience a series of intimate, thoughtfully curated activities, from an origami workshop and matcha-making session to sunset painting and calligraphy—each set against the backdrop of our iconic leather bag collections.

 

The space features a matcha bar, in partnership with Let’s Matcha, offering guests the opportunity to savor a carefully crafted beverage while exploring the pop-up. Complementing the experience, an exhibition by Kenyan artist Thandiwe Muriu will be presented, forging a dialogue between contemporary artistry and the timeless craftsmanship of our French heritage. 

 

 

From 19 February to 19 March 2026, Longchamp brings its vision to life with the Green Pop-Up in Jeddah, Saudi Arabia. Bathed in vibrant green from floor to ceiling, with subtle accents of deep green, the space offers an uplifting and immersive experience. 

 

Designed as a moment of discovery and engagement, the pop-up invites visitors to explore a carefully curated selection from the latest collection and to participate in interactive experiences that celebrate Longchamp’s creative universe.

 

Salat Hayy, Hayy Jameel 

 

09:30 PM - 02:00 AM

CONTACT US AT

[email protected]

 

 

Throughout Ramadan, we will host a series of intimate, thoughtfully curated activities — including an origami workshop, a matcha-making experience, sunset painting, and calligraphy — set against the backdrop of our iconic leather bag collections. The space will feature a matcha bar, in partnership with Let’s Matcha, where guests to enjoy a beverage while exploring the space. The pop-up will also feature an exhibition of Kenyan artist, Thandiwe Muriu’s, creating a dialogue between contemporary artistry and the enduring craftsmanship of our French heritage.